Getting Noticed Online: 8 Social Media Must-Dos Every PMU Artist Needs To Get Right In 2024

What does it take for a permanent makeup artist to get noticed?

Dancing videos? Lipsyncing to trending music? Paid partnerships? 

With billions of active users swiping and buying on platforms like Facebook, Instagram, and TikTok — the question you should be asking yourself isn’t “How do I get everyone’s attention?”

It’s, “How do I set my social media up to reach the right people?”

In 2020 alone, the United States permanent makeup market reached an estimated worth of around $1.2 billion. Come 2028, we’re looking at a market worth of over $4.1 billion — with social media playing a huge part in its growth. That’s a lot of zeroes to take in, we know.

So what does all this have to do with you?

It means that if you’ve got the certificates, skills, and passion — you’ve won half the battle so save the second-guessing for another dilemma.

Instead, spend your precious energy cutting through the noise and nonsense to set your business apart from the rest of PMU artists and professionals looking to make it big online. So where do you start? In this blog, discover:

  • What social media is actually for
  • How social media is always moving
  • Why setting up your account the right way matters
  • The best mix of content to boost your socials 
  • 8 social media tactics to get right in 2024


But first things first…

Isn’t social media always changing?

Good question. Yes, algorithms and features change all the time like fickle friends who keep us on our toes.

Whether it’s regular maintenance, minor tweaks, or major game-changing updates — platforms switch things up so often that even professional marketers and agencies have trouble keeping up.

They exist to funnel certain kinds of content to specific audiences. This way people spend more time on the platform and creating content. The cat video content you “found” outside of your circle? That’s probably the algorithm recommending content based on your behavior. 

Not only do algorithms change more times than we can count — each platform also plays different rules at different times. One day you’re up, the next day you’re down. That’s life online.

So what’s the point if it’s too unpredictable?

Now, we’re talking. Influencers and social media gurus will tell you things like “you’ve got to post twice” a day. Sure, maybe some algorithms do favor creators who are regularly active online. 

But what they don’t tell you is that social media is supposed to do just three things. And no, it’s not to go viral (sorry). Your social media marketing should help you kick these three goals:

  • Get customers to know you
  • Get customers to like you
  • Get customers to trust you


That’s it. When you start thinking Know-Like-Trust, suddenly you’re not screaming for attention into the void. You free yourself from doing dancing videos to win popularity contests, and you’re off the endless social media treadmill.

How? Because you’re only creating content for a specific set of people who value your specific set of offers. 

Don’t get us wrong — planning content, getting creative, and playing with the algorithm does bring value. But they can only get you so far without a clear Know-Like-Trust compass leading the way. 

In short, none of these tactics work if you don’t nail a few but key details. 

Sometimes, it’s the little things that make the biggest impact, you know? So, what’s the next best step?

The 8 Social Media Must-dos for Every PMU Artist

Algorithms can get confusing — so let’s focus on what you can do for people to know, like, and trust you instead of getting caught up in technicalities. Make sure to apply these eight key tactics as soon as you get the chance:

1. Pin an About Me Video at the top

You probably already have an “About Me” section or content, but why stop there?

Take advantage of platforms that allow you to pin content or highlights at the top of your profile. 

Apart from showing off your work or achievements, use this as an opportunity to let your personality shine. Show viewers:

  • Why you do what you do
  • What inspired you to be a PMU artist
  • Your workspace or studio
  • Personal anecdotes on your journey
  • Struggles you’ve overcome
  • A day in your life


It’s all about showing the person behind the business and making an emotional connection. Remember, people buy from people, so put your best face forward. Anyone can sell, but sharing stories that leave a mark? That’s what people remember best. This is your “know” gear in action. 

2. Treat your social media profile as your shop front

You know when something interesting catches your eye down the street and you just have to stop by and check it out? 

Think of your social media profile as your storefront window. It’s the first impression potential clients get of you, so make it count by:

  • Keeping it professional – Invest in high-quality assets like a logo or profile picture and videos that clearly show who you are and what you do to gain credibility.
  • Making it easy to navigate – Use highlights to categorize your content (e.g. portfolio, testimonials, FAQs) and include clear calls-to-action directing visitors to book appointments or contact you.
  • Looking stylish and consistent – Develop a style guide that outlines your brand colors, fonts, and overall visual aesthetic. When in doubt, use Lush PMU templates to give your feed a cohesive look.

This plays on the “like” and “trust” aspect of your marketing. When you take yourself seriously, so do people around. And when your shop front is on point, someone might just stop by and see what you can do. 

3. Crafting an effective profile name and bio

Did you know your profile name and bio are searchable? Well now you do.

But first, let’s define some terms.

Your profile name appears at the top of your profile page — like the sign above your shop door.

And nope, it’s not your username. Your profile name is often flexible and can be changed to suit your branding needs.
Your bio is your chance to shine.

It’s the space where you get to introduce yourself to the world. Think of it as your elevator pitch in written form. 


Sure, your name’s important, but what people are searching for matters more. Both your profile name and bio are prime real estate so make the most of these spaces by including key info like:

  • Keywords of your services and your location
  • Who you help and how you do it
  • What sets you apart
  • Current offers or promos
  • Social proof like ratings or certifications
  • Business hours
  • Call to action
  • A link to your website, bookings, or portfolio


For example — instead of just your name, consider a format like: 

These days, social media platforms and search engines like Google and Safari almost work alike — to help people find answers to their questions. So be strategic and use your profile name and bio to make it easy for clients to find you. Sounds like a good mix of Know-Like-Trust to us!

4. Post about satisfied clients

Unlike nail or lash techs, PMU artists need to do more than just close ups of the final work.

Remember, semi-permanent procedures require a higher level of trust, so let those smiling faces do the talking by:

  • Sharing quotes – Alongside your photos, share quotes or videos of happy clients and how their lives have changed.
  • Getting consent –  Always ask for permission before sharing client photos or stories on social media.
  • Telling the story – Explain the problem your client had, how you solved it, and highlight the emotions involved.

Investing in beauty can be a luxury for most people so you’ve got show them you’re worth it. And happy clients play a huge role in getting not just noticed but also trusted by more people than ever before.

5. Show before and after pics

This is probably a no-brainer — just another “trust” tip everyone saw coming from a mile away.

Question is, how do you stand out in a sea of before and afters? Here’s how to do it: 

  • Keep framing, lighting, and background consistent to help viewers focus on the transformation.
  • Think quality over quantity and showcase only your best transformations to avoid monotony on your feed.
  • Always ask clients for permission before snapping photos and posting them. 
  • Try different perspectives like close-ups or side-by-side comparisons to keep your feed fresh and engaging.
  • Explain the process behind each transformation so viewers understand your expertise.

Remember, your before and after photos can be your best tools to getting your name out there. Make sure to think outside of the box when it comes to presenting your transformations and always focus on the value you bring to the table.

6. Highlight your tools and pigments

Ever met a client that’s just bursting with questions?

That’s completely normal. In fact, this is your golden opportunity to give them the answers they’ve been looking for and lead them towards the right direction.

  • Post about your tools and pigments to give your audience a peek behind the scenes. 
  • Educate viewers about different procedures, products, and techniques that lead to amazing results.
  • Be open about your skills and learning journey.
  • Share your authentic thoughts on trends or brands, whether you’re a fan or not. Explain why you would or wouldn’t recommend them – your audience will appreciate the honesty.
  • Drop some tps on prep and aftercare to make the most of these procedures and ensure your clients’ well-being.


By sharing these insights, you’re not just showcasing your skills – you’re becoming a trusted source of valuable information for your audience. 

7. Write descriptive captions 

Great captions add depth and detail to your post —  keeping your audience engaged and informed for longer. Make them shine by:

  • Describing techniques, client preferences, or any unique challenges. It helps your audience understand and connect with your work.
  • Sparking conversations by asking questions or inviting thoughts from your followers. 
  • Getting creative with your AI prompts so you don’t sound like everybody else.
  • Using keywords and hashtags with finesse so your copy sounds both human and optimized. 


From length to content, captions are one part of your social media that you get to play around with the most. This is a good space for your “know” gear to turn. So don’t take it for granted and experiment with all kinds of captions that come with your posts.

8. Engage, Engage, Engage

Engagement doesn’t just come in likes and shares, you know. 

Sure, getting comments, follows, and direct messages can be a bit tricky, but they’re totally worth the effort. If you aren’t getting much of those, have you ever thought about it giving them to someone else?

Your comment section, follow button, and DMs aren’t just for others to use – they’re for you too! Here’s how you can make the most of them:

  • Get involved with groups – Whether you’re creating your own community or joining existing ones, groups are a fantastic way to connect with a targeted audience.
  • Connect with like-minded folks – Follow accounts and creators that resonate with you. Look for potential clients or partners, or simply people who share your values and interests.
  • Stay in the loop – Keep an eye on conversations and trends. Find content your clients are into, even if it’s not directly related to permanent makeup. By joining these discussions and engaging with their content, you’ll naturally draw them back to your profile.
  • Spread the love – Leave compliments and ask questions! Show genuine interest in others and make them feel valued. It’s all about building connections.

Women’s groups can be a great place to start. You just never know when you’re going to make a comment or message that resonates — leading people with the same values to stalk your profile.

Whether you’re chatting in comments, DMs, or groups, be prompt and sincere with your responses. More than just keeping the conversation going, try and find different ways to genuinely connect with people and lead them to the next best step. 

So, what’s next for you?

Just when you start feeling like a social media pro, they go ahead and shake things up, leaving us all scratching our heads. It’s okay to feel a bit overwhelmed – we’ve been there too.

But hey, it’s not the end of the world. By adopting a Know-Like-Trust mindset you now have a north star guiding that guides your actions and helps you make a real difference online. With these eight essential tactics up your sleeves, you’re on your way to connecting with your dream clients, growing your business, and setting your brand apart.

So log into your accounts and take these tactics out for a spin today!

Finally, Social Media Marketing for PMU Artists That Doesn’t Keep You Up At Night

Ever wished marketing your PMU business wasn’t so complicated? What if there was a way you could create beautiful, insightful posts without all the stress?

We can help with that.

At Lush PMU, we get solo PMU artists off the social media treadmill and free you from the cycle of posting random content in exchange of poor leads. 

We take away the pressure of going viral and the anxiety of thinking about your next post so you have the headspace and energy to help clients look and feel good again. 

We make sense of the marketing confusion so you don’t have to and turn them into insights that help you get social media done quick and effective. With post-ready social media templates tailored for PMU artists, you now have more time to grow your business and focus on what truly matters.

Ready to up your social media game? Grab your free editable templates below!

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